Head right this way

“I wrote this book to inspire you, and I promise it will change the way you cook, the way you think about what’s in your fridge, the way you see yourself in an apron.”

Vivian returns with an essential work of home-cooking genius that makes simple food exciting and accessible, no matter your skill level in the kitchen. Each chapter of This Will Make It Taste Good is built on a flavor hero — a simple but powerful recipe that brighten, deepen, and define your food.

*copies are signed and unique but cannot be customized to individuals

Buy a SIGNED copy of Vivian Howard's award-winning & New York Times best-selling cookbook, Deep Run Roots: Stories and Recipes from My Corner of the South! Chronicling the food of Eastern North Carolina, Deep Run Roots, was named one of the best of the year by 18 national publications and won an unprecedented number of awards.

Part story, part history, part recipes, Deep Run Roots is as much a storybook as it is a cookbook.

To celebrate Vivian’s new book, show the world that you’re going to make it taste good!

‘Natural’ colored shirt

Available in sizes S-3XL

Work Smarter, Not Harder is one of our favorite sayings, especially around the kitchen! Remember to follow this mantra by wearing it!

White t-shirt with navy ringer details

Available in sizes S-3XL

In celebration of Vivian’s new book, show the world that you’re going to make it taste good!

White T-shirt with red ringer details.

Available in size S-3XL

Say No More!

100% Certified Organic Cotton

Made and printed in the USA

*Colors may vary slightly

Give Tom Thumb your vote!

100% Organic Cotton

Made and Printed in these United States

Machine wash

*Colors may vary slightly